Sydney Sweeney is the face of American Eagle’s Fall 2025 campaign, titled “Sydney Sweeney Has Great Jeans,” launched on July 23, 2025. The campaign emphasizes denim, featuring over 200 jean fits, including 50 new styles like high-rise flares and low-rise baggy wide-leg jeans. Sweeney, styled by Molly Dickson, appears in provocative shots, including topless poses under a denim jacket, highlighting a bold, editorial style. She also co-designed “The Sydney Jean,” a limited-edition Dreamy Drape jean with a butterfly motif for domestic violence awareness, with all proceeds benefiting Crisis Text Line. The campaign includes innovative activations like 3D billboards in Times Square, a Snapchat lens, and a Las Vegas Sphere display, aiming to solidify American Eagle’s denim dominance among Gen Z.