Orion180 Insurance launched its FLEX Home Insurance product in nine eastern Massachusetts counties—Essex, Plymouth, Middlesex, Barnstable, Suffolk, Dukes, Norfolk, Nantucket, and Bristol—on July 15, 2025. This customizable surplus lines product allows homeowners to tailor core coverages, deductibles, and copayment levels to fit their financial needs and risk preferences, starting with essential protections like fire and lightning coverage. Unlike many insurers, FLEX has no coastal restrictions, addressing Massachusetts’ challenges, where homeowners face a 15% premium increase from 2022 to 2023 and the state ranks fifth nationally for non-renewals, per the U.S. Senate Budget Committee. CEO Ken Gregg emphasized the product’s role in providing accessible, transparent solutions in underserved markets, particularly coastal areas affected by weather-related risks. Available through select independent agents, FLEX leverages Orion180’s MY180 platform for efficient quoting and binding. This launch is part of Orion180’s broader U.S. expansion, following entries into states like Texas, Florida, and Ohio. For more details, visit orion180.com/flex.